A note from the Reboot Representation team

Inclusion is at the core of Reboot Representation’s mission. Reboot values non-traditional tech professionals and strives to be allies to those who identify as such — in education, tech, and beyond. And, as we work toward increasing the number of Black, Latina, and Native American women in computing, we must be both inclusive in our actions and our language.

Language is an important element of inclusion from the classroom to the workplace and everywhere in between, and it’s ever-evolving.

At Reboot, we want to make sure the language we’re using is clear, specific…


Each story in our Dear Tech Companies series focuses on issues in the tech space and provides strategies and solutions to companies looking to invest in meaning solutions that will drive impactful industry change and make the industry more accessible to Black, Latina, and Native women.

After much public pressure, Alphabet, Apple, Facebook, Microsoft and Twitter released their first diversity reports in 2014. In the past ~7 years more companies are releasing diversity reports, but the energy supporting diversity in tech is dwarfed by the homogenous reality of the sector. Shouldn’t collecting and releasing these numbers inspire more urgent solutions…


Tech’s representation crisis has deeper roots than you think.

Since Reboot Representation was founded in late 2018, we’ve been laser focused on one goal: increasing the number of Black, Latina, and Native American women who are graduating with computing bachelor’s degrees as a means to diversify the vibrant and influential but largely homogeneous tech industry.

We’re not alone in this. Our corporate coalition partners, who pool philanthropic funds to invest in the programs and institutions that support our goal, are passionate about this issue. Our grantees, those very same programs and institutions, work day in and day out to support Black, Latina, and Native American women from high school…


Each story in our Dear Tech Companies series focuses on issues in the tech space and provides strategies and solutions to companies looking to invest in meaning solutions that will drive impactful industry change and make the industry more accessible to Black, Latina, and Native women.

There’s something troubling happening in our industry: 50% of young women who go into tech drop out by age 35, compared to approximately 20% across other sectors. With the pandemic, these numbers are getting even worse. And overwhelmingly, they’re leaving because they feel that tech is non-inclusive. …


Dalila Wilson-Scott, Executive Vice President and Chief Diversity Officer of Comcast Corporation & President of Comcast NBCUniversal Foundation, and Dwana Franklin-Davis, Chief Executive Officer of the Reboot Representation Tech Coalition, join together to reflect on the events of 2020 — from our nation’s racial reckoning, to the spread of COVID-19, to the political upheaval — and the moral imperative for diversity across all sectors, which is more apparent, valued, and discussed than ever before.

Comcast NBCUniversal is an executive-level partner of the Reboot Representation Tech Coalition, working with other committed companies toward our goal of doubling the number of Black…


2020 has shed a light on what many of us have known all along. People of color are routinely being excluded from equity and ultimately being left out of the future. After this spring’s unarmed killings of Black people and COVID-19 again laid bare the continued systemic oppression in our country, companies are reckoning with the ways that they contribute to this oppression. There’s energy to create change, in 2021 and beyond.

At Reboot, 2020 has provided us the opportunity to share our mission far and wide. As we reflect on what we’ve accomplished since our launch in 2018, we…


Each story in our Dear Tech Companies series focuses on issues in the tech space and provides strategies and solutions to companies looking to invest in meaning solutions that will drive impactful industry change and make the industry more accessible to Black, Latina, and Native women.

photo credit: Maderla/Shutterstock.com

You’ve heard the saying before: “If you build it, they will come.” But when it comes to creating programs that support race and gender equity in tech, that’s not necessarily true.

We hear all the time about high-quality, compelling programs — from one-day hackathons to after-school programs — that are well-intentioned and certainly provide…


Each story in our Grantee Spotlight series focuses on a grantee of the Reboot Representation Tech Coalition. Frieda McAlear is the Senior Research Associate at Kapor Center. She leads the women of color and computing collaborative, which addresses the barriers girls of color, specifically Native girls, face in computing science by providing gender-responsive and culturally relevant computer science curriculum and data to high schools and training teachers to implement them in the classroom.

Can you tell us a little about yourself and experience?

I’m Frieda McAlear, a Senior Research Associate at Kapor Center. I started as a research associate at…


A note from the Reboot Representation team

Inclusion is at the core of Reboot Representation’s mission. Our goal to expand inclusion in tech for Black, Latina, and Native American women must include a focus on inclusive language. This is why we had been using the term Latinx — a gender-neutral version of Latino or Latina that we believed welcomed more individuals into the conversation. While it’s great to see language adapt to be more inclusive, it’s important to listen to the people it represents to understand what terms they prefer.

The Pew Research Center released research that showed only 3%…


Each story in our Grantee Spotlight series focuses on a grantee of the Reboot Representation Tech Coalition. Kathy DeerInWater is the chief program officer at The American Indian Science and Engineering Society (AISES). She oversees program development, implementation, evaluation, and reporting for all AISES projects.

Tell us a little about yourself and how you got into technology?

I’m the Chief Program Officer with the American Indian Science and Engineering Society (AISES), where I’ve been for almost six years now. I’m a citizen of the Cherokee Nation of Oklahoma. I have my PhD in Population Biology, so my background is in…

Reboot Representation

A coalition of tech companies committed to doubling the number of Black, Latina, and Native American women receiving computing degrees by 2025.

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